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Tips for integrating print, online publications

Tips for news organizations trying to integrate their print and online publications, adapted from a presentation by Phil Semas, associate editor for new media, The Chronicle for Higher Education at the 1998 Interactive Newspapers Conference…

Tips for news organizations trying to integrate their print and online publications, adapted from a presentation by Phil Semas, associate editor for new media, The Chronicle for Higher Education at the 1998 Interactive Newspapers Conference:

• Be honest with staff about how online publishing will change their work, even if it is not yet clear what the change will entail.

• Do not treat the online service as a separate product, because print reporters will not take an interest and dedicate themselves. Make people understand that they work in the information industry, not the newspaper industry. Use the same name, make people see this is part of the publication too. And make sure you have support from the top.

• Develop advocates in the newsroom.

• Volunteer to help people out with new technology. Show people what new media can do for them, how they can get access to information, provide relevant links, and make in-depth sections.

• Do not underestimate the power of symbolism. Give the online staff proper editorial titles, for instance. (note: many online publications use broadcast titles, such as “producer”, rather than print titles, such as “editor”)

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