Poynter’s Steve Outing says MSNBC.com’s The Big Picture election guide “is a ground-breaking piece of multimedia that moves the industry further along the evolutionary scale in digital storytelling.” What makes it notable, he says in an essay on Poynter.org, is that the presentation can be as interactive as the viewer wants it to be: you can either click through the parts you are more interested in, or sit back and watch the entire package. “There’s a significant lesson here for multimedia content designers: allow for user interaction to control the experience, but account for the many people who just want to watch without doing anything.”
