Subscription Success

While the verdict is still out on charging for online content as a business strategy, a promising sign comes from the Financial Times Web site. Previously known for cash guzzling, FT.com has made a profit for the first time. Despite introducing subscriptions last May, the the overall number of people using the site has continued to increase. In January, FT.com had a record 3.5 million users, a 30 percent increase from a year earlier considering the new charges of between ?59 and ?99 a year.

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