Bruce Murphy’s milwaukeeworld.com broke a major pension fund political scandal online, but few took notice at first. “I would send out press releases to TV, and I would get zip in terms of response,” Murphy said. “Unless it’s in the Journal Sentinel, it’s almost like they don’t believe it’s true.” The Journal Sentinel finally caught on, though, and admitted it got beat. “It’s a story we should have had,” said Journal Sentinel editor Martin Kaiser said.
