More Research & Studies

Here are some interesting research reports and studies on online journalism…

  • ONA
    Digital Journalism Credibility Study
    : The good news is Internet
    users believe online news is about as credible as news from more
    traditional sources (13 percent cite the Net as their most
    trusted source for news). The bad news is journalists themselves
    have less respect for their online counterparts.

  • Survey: Web Doesn’t Affect Print Readership
    : Newspaper Web
    sites rarely affect delivery frequency of the print edition, but
    have a positive impact on single-copy purchases, according to a
    survey conducted by Belden Associates of Dallas.

  • Journalism Interactive: New Attitudes, Tools and Techniques
    Change Journalism’s Landscape
    : U.S. newspapers report
    dramatic changes in the way they define and cover news and even
    how they view their mission, a new survey of the nation’s top
    editors reveals. Key among the findings is that editors report a
    sharply increased appetite for more two-way connections with
    readers. Nine of 10 editors surveyed also say the future of the
    industry depends on even more interactivity with readers.

  • WebWatch Survey – What Users Want
    Fifty-nine percent of users say that it is very important that
    advertising be clearly labeled and distinguished from news and
    information, according to a Consumer WebWatch study.

  • Pay for Content?
    News sites considering charging for content
    should pay heed: a study from the Pew Internet & American Life
    Project reinforces beliefs that few people are willing to pay
    for access to Web sites. About 17 percent of Internet users
    surveyed have been asked to pay to access Web sites they used to
    see for free, but of those, only 12 percent agreed to pay for

  • Paid Online Content Grows

    This study from the Online
    Publishers Association says consumers are showing a new
    willingness to pay for content online. The study, though, found
    that only a handful of businesses benefit from these purchases
    — mostly business and financial news sites. Content sales hit
    $300 million in the first quarter of 2002 ? nearly half the
    total for all of the previous year.

  • A Profile of Online Newspaper Consumers
    Digital Edge report for the Newspaper Association of America by
    Rusty Coats of MORI Research.
  • Stanford/Poynter
    eyetrack study:
    First major analysis of how users read online

  • Reading Online News
    : A Wichita State University study found
    that readers prefer news pages with summaries of stories over
    ones with just headline links.

  • Web
    Sites Boost Print Circulation
    : Rather than cannibalizing
    print usage, Web sites are effective vehicles for increasing
    traditional circulation and readership, according to a study by
    Belden Associates.

  • Cannibalization? Au contraire:
    Publishing consultants
    Pressflex found that French newspapers with Web sites are
    actually doing better circulation-wise than those without. "The
    Web taps potential readers untouched by traditional print sales
    channels," Pressflex said.

  • Broadband Users Get News Online
    : More broadband users get
    their news online (46%) than get it from newspapers (40%) on an
    average day, a study by Pew Internet & American Life found.

  • Strong Web Newspaper Growth
    : Newspaper sites are growing
    faster than the rest of the Web in some of the biggest markets.
    Online newspaper audience growth outpaced total Net user growth
    in seven of the 10 largest U.S. markets over the past six
    months, according to a new study by comScore Media Metrix.

  • The Value of Loyal Audiences
    : Advertising on high-quality
    content sites outperforms industry norms on every measure of
    brand awareness and persuasion, according to this study by the
    Online Publisher’s Association.
  • Net
    Grows as News Medium
    : Use of the Internet as a news source
    is approaching, and in some casessurpassing the use of
    traditional media, according to a recent study conducted for by Market Facts Inc. The online news medium has the
    greatest penetration among media users in the workplace, with 31
    percent utilizing the Internet for news and information.

  • Impact of Sept. 11 on News Consumption
    : Public’s habits
    unchanged, according to study by The Pew Research Center for the
    and the Press. Report includes interesting statistics on online
    consumption:  25 percent of Americans go online for news at
    least three
    times a week, for example.
  • Online
    usability studies:
    Priceless findings from Jakob Nielson.

  • Local Web News:
    Case Study of Nine Local Broadcast Internet News Operations
    : A
    study by the Radio and Television News Directors Foundation that
    examined nine local broadcast news Web operations to find out what
    local television and radio stations are doing online and which
    editorial and business strategies are proving effective.

  • Online
    newspaper subscription services
    : A new study by the New Media Federation and Borrell &
    Associates looks at the various subscription services offered
    by online newspapers, and suggests that it’s better to charge
    for specific services or content than for general Web access.
    The report, which is only
    available to New Media Federation and Newspaper
    Association of America members, includes a
    useful chart
    showing how 16 newspaper-affiliated sites charge
    non-print subscribers to view content.

  • ePolitics:
    The 2000 presidential campaign on the Internet
    : This study of
    online coverage of a presidential election from the Committee of
    Concerned Journalists found that many of the most popular online
    portals do not live up to the promise of the Internet as a gateway
    to new, unfiltered and diverse information about politics.

  • Report on
    editorial-advertising roles in online newspaper staffs:
    January 2000 study shows how several newspaper companies’ Web staffs
    handle the divide between editorial and advertising. Among the smaller
    papers, the wall between the two is quite permeable. It’s less so
    among the larger papers’ sites.