Here are some interesting research reports and studies on online journalism…
Digital Journalism Credibility Study: The good news is Internet
users believe online news is about as credible as news from more
traditional sources (13 percent cite the Net as their most
trusted source for news). The bad news is journalists themselves
have less respect for their online counterparts.
Survey: Web Doesn’t Affect Print Readership: Newspaper Web
sites rarely affect delivery frequency of the print edition, but
have a positive impact on single-copy purchases, according to a
survey conducted by Belden Associates of Dallas.
Journalism Interactive: New Attitudes, Tools and Techniques
Change Journalism’s Landscape: U.S. newspapers report
dramatic changes in the way they define and cover news and even
how they view their mission, a new survey of the nation’s top
editors reveals. Key among the findings is that editors report a
sharply increased appetite for more two-way connections with
readers. Nine of 10 editors surveyed also say the future of the
industry depends on even more interactivity with readers.
WebWatch Survey – What Users Want:
Fifty-nine percent of users say that it is very important that
advertising be clearly labeled and distinguished from news and
information, according to a Consumer WebWatch study.
Pay for Content? News sites considering charging for content
should pay heed: a study from the Pew Internet & American Life
Project reinforces beliefs that few people are willing to pay
for access to Web sites. About 17 percent of Internet users
surveyed have been asked to pay to access Web sites they used to
see for free, but of those, only 12 percent agreed to pay for
Paid Online Content Grows:
This study from the Online
Publishers Association says consumers are showing a new
willingness to pay for content online. The study, though, found
that only a handful of businesses benefit from these purchases
— mostly business and financial news sites. Content sales hit
$300 million in the first quarter of 2002 ? nearly half the
total for all of the previous year.
A Profile of Online Newspaper Consumers:
Digital Edge report for the Newspaper Association of America by
Rusty Coats of MORI Research.
eyetrack study: First major analysis of how users read online
Reading Online News: A Wichita State University study found
that readers prefer news pages with summaries of stories over
ones with just headline links.
Sites Boost Print Circulation: Rather than cannibalizing
print usage, Web sites are effective vehicles for increasing
traditional circulation and readership, according to a study by
Cannibalization? Au contraire: Publishing consultants
Pressflex found that French newspapers with Web sites are
actually doing better circulation-wise than those without. "The
Web taps potential readers untouched by traditional print sales
channels," Pressflex said.
Broadband Users Get News Online: More broadband users get
their news online (46%) than get it from newspapers (40%) on an
average day, a study by Pew Internet & American Life found.
Strong Web Newspaper Growth: Newspaper sites are growing
faster than the rest of the Web in some of the biggest markets.
Online newspaper audience growth outpaced total Net user growth
in seven of the 10 largest U.S. markets over the past six
months, according to a new study by comScore Media Metrix.
The Value of Loyal Audiences: Advertising on high-quality
content sites outperforms industry norms on every measure of
brand awareness and persuasion, according to this study by the
Online Publisher’s Association.
Grows as News Medium: Use of the Internet as a news source
is approaching, and in some casessurpassing the use of
traditional media, according to a recent study conducted for
MSNBC.com by Market Facts Inc. The online news medium has the
greatest penetration among media users in the workplace, with 31
percent utilizing the Internet for news and information.
Impact of Sept. 11 on News Consumption: Public’s habits
unchanged, according to study by The Pew Research Center for the
and the Press. Report includes interesting statistics on online
consumption: 25 percent of Americans go online for news at
times a week, for example.
usability studies: Priceless findings from Jakob Nielson.
Local Web News:
Case Study of Nine Local Broadcast Internet News Operations: A
study by the Radio and Television News Directors Foundation that
examined nine local broadcast news Web operations to find out what
local television and radio stations are doing online and which
editorial and business strategies are proving effective.
newspaper subscription services: A new study by the New Media Federation and Borrell &
Associates looks at the various subscription services offered
by online newspapers, and suggests that it’s better to charge
for specific services or content than for general Web access.
The report, which is only
available to New Media Federation and Newspaper
Association of America members, includes a
useful chart showing how 16 newspaper-affiliated sites charge
non-print subscribers to view content.
The 2000 presidential campaign on the Internet: This study of
online coverage of a presidential election from the Committee of
Concerned Journalists found that many of the most popular online
portals do not live up to the promise of the Internet as a gateway
to new, unfiltered and diverse information about politics.
editorial-advertising roles in online newspaper staffs: This
January 2000 study shows how several newspaper companies’ Web staffs
handle the divide between editorial and advertising. Among the smaller
papers, the wall between the two is quite permeable. It’s less so
among the larger papers’ sites.