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Main Street businesses embrace mobile marketing

The amount local advertisers spendon mobile advertising and promotions is forecasted to double every year for the next five years, according to a new report for Borrell Associates. If that occurs, local mobile marketing expenditures would surpass $18 billion for advertising and $4 billion for promotions – more than Main Street businesses currently spend on traditional web-based advertising today.

Local advertisers are on track to spend nearly $800 million this year on mobile advertising and more than $400 million on mobile promotions, including contests, coupons and deals.

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