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Integrating Old and New Media Newsrooms

Poynter’s Nora Paul looks at the hurdles to newsroom integration that have been set up by years of routines, attitudes, and protocols — and then offers some suggestions for overcoming them.

Poynter’s Nora Paul looks at the hurdles to newsroom integration that have been set up by years of routines, attitudes, and protocols — and then offers some suggestions for overcoming them:

Have a clear mission.Make sure someone is guiding and communicating just what you all are about in this new media effort.

Provide rumor control
Have an ear out for what the current misconception is in the newsroom about new media, the Internet, and what you are trying to do.

Help ease techno-angst.
Some of those who have been most successful in getting their print side colleagues interested and involved in new media attribute it to a constant and ongoing evangelistic role. They provide training to help people understand.

Raise their consciousness.
Part of the easing of techno-angst is helping them to see just what new media can do for them.

What motivates them
Finding out what motivates them will help in the raising of their consciousness. Are they frustrated by the limited space available in the newspaper? Offer them the expandable space. Can’t get all those photos in? Here is an opportunity for an online gallery.

Establish clear procedures / guidelines
Help ease the angst and confusion by helping them to see that guidelines they’ve used in the past still work and for those new procedures or modes of working make sure that clear guidelines are developed.

Be their technology advocate

The more literate and comfortable the newsroom is with the technology, the more of a basis you will have to build on. Help the newsroom by using your expertise with technology to build their access.

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