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Digital journalism credibility study

The Online News Association released the complete results of its digital journalism credibility study. The good news is Internet users believe online news is about as credible as news from more traditional sources (13 percent cite the Net as their most trusted source for news). The bad news is journalists themselves have less respect for their online counterparts. Other findings include: Younger people are more likely to say online news is credible; and Americans are using online news in addition to traditional mediums rather than instead of. Read the study here. Study co-director Howard Finberg elaborates on the findings on Poynter.org and co-director Martha Stone suggests interactivity and transparency are key to building trust.

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