Research and Studies

OPA Identifies Web Dayparts

Business Bytes, Research and Studies, Resources
A new report from the Online Publishers Association concludes that weekdays from 8 a.m. to 5 p.m. represent the largest "daypart" (an advertising term meaning blocks of time with homogeneous audiences) on the Internet in terms of total audience and total usage minutes. The study, which used data from Nielsen//NetRatings, identified five distinct "dayparts" on the Web: early morning (Mon.-Fri., 6-8 a.m.), daytime (Mon.-Fri., 8 a.m.-5 p.m.), evening (Mon.-Fri., 5-11 p.m.), late night (Mon.-Fri., 11 p.m.-6 a.m.) and weekends (Sat.-Sun., all day).

Dayparts: News Surfers' Changing Habits

Business Bytes, Research and Studies, Resources
A new study finds that news site surfers' habits change throughout the day, with profound implications for the online news industry. "By morning, our users are almost as interested in news ? breaking, local, national, business and sports ? as they are in e-mail," says Rusty Coats, whose MORI Research conducted the 2002 Online Consumer Study for the Newspaper Association of America. "By afternoon, with the importance of news waning, entertainment-category features such as movie times, maps and directions, and offbeat news are on the rise. In the evening, our ability to connect users with jobs, cars and homes becomes central, along with our ability to facilitate their online-shopping needs ? from researching products to actually purchasing products." Coats points out that the findings could ...

Online Polls Skew GOP

Research and Studies, Resources
Keen observers of online news polls have noticed the results tend to skew toward conservative answers. Now there's proof of that. Republicans are far more likely than Democrats to participate in online surveys, according to a new survey by the Pew Research Center for the People & the Press, in cooperation with the Pew Internet and American Life Project. Half of those who said they like to take online polls were Republicans, while one in five were Democrats and just one in four were independents. The survey also reported that percentage of Internet users who went online for election news in 2002 was 22 percent, up slightly from 15 percent during the last midterm congressional election in 1998.

Top 20 Current Events & Global News Sites

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Nielsen//NetRatings has released its list of the Top 20 Current Events & Global News Sites for August. August is usually a slow month, but this one was unusually busy, thanks to the West Nile Virus, the ongoing drought, wild fires and the run-up to Sept. 11 coverage. As a result, traffic to most sites increased. will be running Nielsen//NetRatings' monthly news site traffic reports from now on, here. Continue reading...

The Post 9/11 Rise of Do-It-Yourself Journalism

Research and Studies, Resources, Special Features, The Weblog Blog
The Sept. 11 terrorist attacks gave new prominence to the phenomenon of do-it-yourself journalism, from eyewitness accounts to analysis from amateurs, according to a new Pew Internet & American Life Project study. As a result, growing numbers of Americans seem to want to use the Internet to supplement the information they get from traditional media. Read's report on the study. Continue reading...

Digital journalism credibility study

Ethics and Credibility, Online News and Convergence Tips, Research and Studies, Resources, Tips and Tools
The Online News Association released the complete results of its digital journalism credibility study. The good news is Internet users believe online news is about as credible as news from more traditional sources (13 percent cite the Net as their most trusted source for news). The bad news is journalists themselves have less respect for their online counterparts. Other findings include: Younger people are more likely to say online news is credible; and Americans are using online news in addition to traditional mediums rather than instead of. Read the study here. Study co-director Howard Finberg elaborates on the findings on and co-director Martha Stone suggests interactivity and transparency are key to building trust.

Pay for Content? Take heed

Research and Studies
News sites considering charging for content should pay heed: a study from the Pew Internet & American Life Project reinforces beliefs that few people are willing to pay for access to Web sites. About 17 percent of Internet users surveyed have been asked to pay to access Web sites they used to see for free, but of those, only 12 percent agreed to pay for access.