As different as the implementation of ethical standards can be for broadcast reporters and their print colleagues, the application of traditional journalistic ethics is an even more unique challenge for reporters on the Internet, says Fred Mann.
The American Society of Magazine Editors has written useful guidelines for how to maintain editorial integrity in online publications. ASME says Web sites should clearly identify who is controlling or paying for their content; clearly distinguish between editorial and ad content; and avoid embedding advertising links in editorial copy. Read the full guidelines.
Journalists at a Poynter Institute Journalism Values & Ethics in New Media Conference in 1997 developed a series of protocols that editors and online journalists might use as guidelines for framing their own policies and procedures on issues related to Content Reliability; Database Information; Linking; Potentially Offensive or Harmful Content; Journalistic Integrity and Commercial Pressure. Here is a summary of their guidelines. (more…)