Apple has considered selling an low-priced streaming “dongle” that people could plug into the back of their TV sets, similar to Amazon’s Fire Stick or Google’s Chromecast, The Information reports. The dongle could make Apple’s upcoming video streaming service—which will only be available on Apple devices such as the Apple TV, iPhones and iPads—more widely available. Apple’s $179 Apple TV box (available here for just $149) has been losing share in the streaming-device market, while a range of cheaper devices made by Roku has been gaining ground. Roku had 37% of the overall market earlier this year, up from 33% in 2016, according to research firm Parks Associates. Apple’s share fell to 15% from 19% two years ago. Nearly 40% of households in the U.S. own a streaming media player, up 6%
It's too early to tell if publishers can make meaningful ad revenue from Apple News. Right now, most say they don’t. But Apple is nonetheless emerging as a more important channel for publishers looking for an alternative to Facebook—particularly now that it is putting less emphasis on news articles in News Feed. Apple is already helping drive subscriptions. The Washington Post, for instance, gets hundreds of people subscribing every day through Apple News, at a slightly reduced rate to the website’s price, according to head of product Shailesh Prakash. Apple takes a 30% cut of each subscription payment, in line with its share of sales in the App Store. More from The Information: "Inside Apple’s Courtship of News Publishers"
The amount local advertisers spendon mobile advertising and promotions is forecasted to double every year for the next five years, according to a new report for Borrell Associates. If that occurs, local mobile marketing expenditures would surpass $18 billion for advertising and $4 billion for promotions – more than Main Street businesses currently spend on traditional web-based advertising today. (more…)