Behind the Scenes: Media Unspun's Demise

As Media Unspun prepares to shut down on Friday, publisher Jimmy Guterman says in a Q&A with’s Jonathan Dube that the only way for independent Web publishers to survive is by banding together as a network to “preserve our idiosyncratic voices, but share a business back end.” He also says, “Journalistic Weblogs have to be two-way to work, otherwise they’re either vanity publishing ventures or traditional columns pretending to be hip.” Media Unspun, an online and e-mail publication analyzing media coverage of technology business news, will suspend publication on Friday Dec. 13, unless a major sponsor or investors is found before then. Continue reading…

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