According to the Times

The New York Times on the Web has begun a Weblog of links to some of the weeks top stories in The Times called “According to The Times…” What’s particularly interesting is that the site is basically using the Weblog to repitch stories to readers, except with a completely different angle. Rather than the usual straight news headline — or even a headline that summarizes the story — the Weblog highlights a catchy detail or fact from the original story that was otherwise buried. For example, an article titled, “Pop-Up Web Ads Pose a Measurement Puzzle” is linked from the Weblog with line, “Pop-unders ads were originally developed by the online pornography industry”; and an article originally titled “Pulitzer Prize Winner Also a Profitable Bookseller” is pitched in the Weblog as “Best-selling author Larry McMurtry’s favorite meal comes from the Dairy Queen in Archer City, Tex.”


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